Long-term deal leverages Comscore’s global digital audience measurement across five continents
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a long-term renewal agreement with Dailymotion, the global video streaming platform. Under the terms of the agreement, Comscore will continue to provide digital measurement across Dailymotion’s full international footprint across almost 20 countries.
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The new agreement extends a relationship that originally st arted in 2007. In addition to syndicated data, Comscore will provide Dailymotion with monthly worldwide multi-platform audience figures, which, thanks to Comscore’s proprietary algorithms, will allow Dailymotion to know and yield its worldwide total audience.
“Comscore has been the gold standard for measuring audiences and advertising across platforms. As we enter the next generation of media, we are excited to continue and build on our longstanding partnership with Dailymotion. We continue to be in a unique position to harness our valuable data in partnership with key players to create an unmatched measurement offer – across platforms and around the world,” said Carol Hinnant, Chief Revenue Officer, Comscore.
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“Comscore has been an important partner over the last fourteen years and we are excited to strengthen our long-term relationship with them. By leveraging Comscore’s insights to precisely measure profiles and behaviours of our worldwide audiences, we are able to know our audience even better. These insights are very valuable to continue to respond perfectly to the targeting needs of our clients,” said Bïchoi Bastha, Chief Revenue and Business Officer at Dailymotion.
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