Litmus, a leader in email marketing, announces new capabilities to further enable effective collaboration among marketers without additional resources or marketing technology. Updates include enhanced integrations with Salesforce Pardot and email intelligence leader, SparkPost, allowing users even more seamless workflows for pre-send testing wherever they build emails. Simultaneously, email marketers increase speed and efficiency with Litmus Builder upgrades allowing them to easily store, edit and use custom code templates, partials, and snippets to create brand-compliant emails that drive more conversions. Additionally, animated GIFs are now supported, allowing users to collaborate and test without ever leaving Litmus.
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Marketers continue to be under immense pressure to do more with less while still achieving overarching business goals. The State of Email Report: Fall 2020, found 40% of marketers have seen budget cuts to email since the pandemic began. Because of this, they’re actively seeking ways to extract as much efficiency as possible from existing resources so they can instead focus time and attention on channels that drive results and provide subscribers with a consistent brand experience. It is also imperative for email quality to not suffer as a result, but, instead, empower thoughtful email creation. With these updates, marketing teams are able to more efficiently integrate their vendors and gather transformative insights to produce goal-driven, results-oriented emails.
“It’s more important than ever for our team to find ways to make our email production workflow more efficient,” said Ellen Rockdale of Lyft. “The latest updates in Litmus Builder and Design Library let our team easily store and find code modules we rely on to create on-brand emails that result in exceptional subscriber experiences.”
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“Litmus is creating the most efficient email software solution possible so marketing teams of all sizes can create extraordinary emails that drive real business results, quickly,” said Erik Nierenberg, CEO of Litmus. “Part of establishing this standard of marketing efficiency, though, is maximizing the potential of partners and vendors our customers are using for marketing efforts and to gather insights across all channels, globally. We continue to invest in leading integrations such as Oracle, Salesforce, Marketo, Acoustic, and, now, Pardot and SparkPost to enable a seamless email workflow experience. Our users can instantly maximize email creation speeds and quality to drive profitable conversions and attain improved ROI from their existing marketing clouds.”
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The post Litmus Launches New Features and Integrations to Optimize Workflow While Creating On-Brand Emails at Scale appeared first on MarTech Series.
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