Dallas, TX – Clapper Media Group is excited to announce the launch of Clapper, the fastest-growing social media platform focused on providing local and global videos to people everywhere. In a sea of many social media options, Clapper offers a unique avenue for everyday people to share their lives in an unedited and uninhibited way through short videos.
A limitation of many social media platforms is that they do not leave room for the average person. Those with the largest social media followings receive priority when it comes to the algorithm. This means that people with smaller platforms but something to say often get pushed into the background. Using their own “equal opportunity” algorithm, Clapper shows ordinary, real, and diversified communities of people without letting the largest creators overshadow everyone else.
Clapper believes deeply in user privacy, so the app is set up on a fan subscription-based platform rather than an ad-based platform. This means that Clapper does not need to sell user data. This also creates an intimate connection between content creators and their viewers, and viewers pay the creators they like through subscriptions. Clapper launches live streaming to further increase the timely communication and interaction between creators and users, and add more new ways for creators with a moderate audience to obtain substantial income. With monetization, Clapper offers a practical path for content creators to sustain themselves on an ad-free short video platform. With ad revenue dominating most of today’s social media platforms, Clapper is a breath of fresh air.
Clapper was created to respond to the perceived limitations of other social media platforms. “We at Clapper believe that Gen Y and Baby Boomers should be able to be content creators because the purpose of content is to show others your real life,” says Edison, CEO of Clapper. “We believe that your content should not be to please everyone but instead be for yourself and people like you.” Put differently, Clapper wants users to make the content that makes them happy. “People can find themselves being heard, being seen, and being valued on Clapper.”