Reflects its unique opportunity in the automotive marketplace
Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.
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“This is a major milestone for the agency and a unique opportunity for Affinitiv to expand and collaborate across our full suite of powerful solutions to the rest of the Affinitiv customer base,” said Tom Kerr, Executive Vice President of Operations of Affinitiv Advertising. “The rename and the rebranding of Affinitiv Advertising represents a significant step towards solidifying our stance and direction in the marketplace.”
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The rebranding of Affinitiv Advertising will further enable the company to stand out amongst its competitors with a new logo, positioning, and website to be more aligned with the Affinitiv brand. The rebranded logo incorporates the Affinitiv logo while emphasizing its digital advertising roots. Affinitiv Advertising’s clients and partners have been an essential part of the rebranding process, and now customers have the opportunity to utilize Affinitiv platforms as well.
“The rebranding of Affinitiv Advertising reflects Affinitiv’s vision of creating customers for life through reimagined experiences,” said Sid Nair, President, and CEO of Affinitiv. “We are proud to be able to stand out from our competitors by providing advertising services and expertise as part of Affinitiv’s offering. We are now able to fully leverage Affinitiv Advertising’s capabilities to our existing customer base of 6500+ dealerships with social media marketing, search engine optimization, paid search, display advertising, pre-roll video, email marketing, and digital television.”
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