Why is customer service so important? Bad news moves quickly. It can go viral. It takes a business years and years to build good branding and reputation, but it can all be destroyed in a few minutes. Not only can a brand’s image be destroyed in moments, but the fallout can last months, even years.
Good Customer Service Can Save A Business.
Any company that is serious about making progress as a business, especially small businesses, need to understand why good customer service is important and practice it.
The way a company treats its customers is indicative of the way they handle business in general. Is the company looking at the short-term and only caring about getting the next customer? Or do they believe in the long-term and actually want repeating customers? Bottom line, it doesn’t matter because any good business knows that good customer service is needed for new and existing customers.
And yes, there are many, many reasons why an entrepreneur should launch a company. To begin with, everybody needs to remember that the customer comes first so they can stay in business.
Keeping existing customers is better than finding new customers.
It costs approximately five times more to obtain a new customer than it does to retain one existing customer. That reason alone should encourage any business to put heavy stock in good customer service. A successful business knows to make smart business moves, and having good customer service is a good business move. Another good business move is to reduce expenses and build assets, not liabilities. When a business has good customer service, they retain customers; retaining customers means spending less to obtain new customers, and existing customers are assets.
Top-Notch Customer Service Builds Public Image and Fortifies the Company’s Branding.
Any company that is interested in how the public perceives them knows that high-quality customer service builds up the reputation of the company’s branding. How the public looks at the company goes a long way. Good customer service can even act like marketing; one good customer service interaction can lead to a positive review, that review builds trust with customers (new and existing), those customers make purchases, and then talk about the company to their friends and family.
Any business that is suffering from poor customer service methods needs to reach out to Michael Waknin. Michael will create a plan to fortify any company’s business methods, including customer service.
Company Name: Michael Waknin
Contact Person: Yael Levin
Email: Send Email
Country: United Kingdom