Email marketing is a tried and tested digital marketing method that has been in use for a long time now. Digital marketers have always depended on emails to spread the word about their products as well as marketing content. But with the advent of new marketing channels like social media and live streaming platforms, the effectiveness of email marketing is often put to question by many.
Reliable facts and figures are the only way of finding out whether email marketing still holds the position it used to in the past. A report on email marketing stats for the year 2020 published by Mail To Self shares some interesting statistics on the current state of email marketing.
Email usage has been found to increase over the years which is good news for email marketing. There are 4.03 billion email users globally in 2020 and by 2024, the number of global email users is predicted to rise to 4.4 billion. The number of emails being sent and received all across the world is also increasing year over year. These trends definitely mean email has not lost its shine but is rather seeing growth in use.
Another important metric that determines whether email marketing campaigns are being successfully carried out is the email open rates for a business. Companies can use this metric to understand what is working and what is not when it comes to their email marketing strategies. For instance, 47% of email recipients open an email solely based on the subject line. This shows that crafting a subject line that can grab the recipient’s attention is a top priority in email marketing.
Businesses have been using email marketing for quite a long time now, but how many businesses are currently using email marketing is also an obvious indicator of how popular this channel is among marketers. As of 2019, 73% of marketers considered email crucial to their companies’ success. This shows that the majority of businesses still focus on email marketing as a major marketing channel. Marketers have also said that personalization and better email design have helped them improve engagement.
About Mail To Self
MailToSelf.com is a website providing writing advice and guidance to professionals and individuals. Writing good emails and letters is a skill that many people often lack, despite having a good grasp of the language or good speaking skills. Mail To Self helps them fill this gap by offering useful tips, sharing templates for formal correspondence, and helping them create long-lasting impressions with their writing.
Company Name: Mail To Self
Contact Person: Jeff Jamison
Email: Send Email
Phone: (210) 614-8090
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State: TX, 78240
Country: United States