The Content Delivery Network (CDN) Market size is projected to grow from USD 14.4 billion in 2020 to USD 27.9 billion in 2025, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period. The major factors driving the growth of the CDN market include the rising need for effective solutions to enable live and uninterrupted content delivery over high-speed data network, increasing demand for enhanced QoE (Quality of Experience) and QoS (Quality of Service), the proliferation of video and rich media over websites, increasing demand for enhanced video content and latency-free online gaming experience, and increasing internet penetration and adoption of mobile devices leading to rising opportunities for mobile CDN.
Based on solutions, the web performance optimization segment to grow at a higher CAGR during the forecast period
Web performance optimization is used to speed up the delivery of the web pages or website content for any organization on various end-user devices. This reduces the latency of the pages by an intelligent routing method. Web performance optimization caters to the end-users by delivering a replica or copy of the web page or website, if available on the CDN server that is near to the location of the user. If the requested content is not available on the closest server, then this solution routes the user request to the next-closest CDN or the third-party server that contains the page. Therefore, this solution helps in reducing the latency while offering smooth storage provisioning as well as orchestration of the entire workflow. This, in turn, facilitates the delivery of better Qaulity of Experience (QoE) and Quality of Service (QoS) to the end-user.
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Based on services, the storage services segment is expected to lead the market during the forecast period
Storage services manage the overall stored data and offer scalability. Moreover, these services also offer high protection to the stored data across multiple centers and provide protection layers to safeguard the data. CDN vendors try their best to offer effective storage services so that content replication and storage is done closer to the end users location. CDN solution providers are emphasizing on and providing vast amounts of storage options with a faster retrieval rate. Cloud storage helps in storing website content and distributing the data to the customers. These cloud storage services reduce storage and maintenance expenses.
Major CDN vendors include Akamai Technologies (US), Microsoft Corporation (US), IBM Corporation (US), Limelight Networks (US), Amazon Web Services, Inc. (AWS) (US), Google (US), AT&T (US), Cloudflare, Inc. (US), Verizon Media (US), Lumen Technologies (US), Deutsche Telekom AG (Germany), QUANTIL (US), StackPath, LLC (US), Fastly (US), G-Core Labs S.A. (Luxembourg), OnApp Limited (UK), Broadpeak (France), Citrix Systems (US), NTT Communications Corporation (Japan), Comcast Technology Solutions (US), Tata Communications (India), Imperva (US), Rackspace Technology (US), Leaseweb (The Netherlands), and Alibaba Cloud (China). These market players have adopted various growth strategies, such as partnerships, collaborations, and new product launches, to expand have been the most adopted strategies by major players from 2018 to 2020, which helped companies innovate their offerings and broaden their customer base.
Akamai (US), is one of the leading vendors in the CDN market. The company offers a wide range of solutions and services in the CDN market. Akamai offers CDN solutions that help network administrators manage a more cost-efficient network, develop new subscriber services, increase security, capitalize on growth in traffic, and reduce the complexity of managing a CDN network. The company focused on both the organic and inorganic growth strategy to enhance its position in the CDN market. For instance, in October 2019, Akamai announced enhancements to its Intelligent Edge Platform. The new updates are focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With the new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences. In September 2020, Akamai and AT&T extended their business relationship through 2023. This renewed agreement continues to give AT&T business customers around the world access to Akamai services as part of AT&T’s comprehensive portfolio of cloud and network services.
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Google (US) is another CDN solutions and services provider across the globe. Cloud CDN uses Googles globally distributed edge points of presence to cache HTTP(S) load balanced content close to the users. Caching content at the edges of Googles network provides faster delivery of content to the users while reducing serving costs. The company majorly focuses on both organic and inorganic growth strategies to improve its place in the CDN market. For instance, in November 2020, Google Cloud launched its serverless Database Migration Service (DMS). DMS makes it easy for enterprise customers to move production databases to the cloud. The service is available in Preview, enabling customers to migrate MySQL, PostgreSQL, and SQL Server databases to Cloud SQL from on-premises environments or other clouds. In December 2020, Google Cloud and Deutsche Bank have signed a multi-year partnership to accelerate the bank’s transition to the cloud and co-innovate new products and services. With faster application development and the use of advanced artificial intelligence and data analytics tools, the Deutsche Bank will be able to respond more flexibly and accurately to the challenges, trends, and client needs.
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