Jiu Jitsu is now one of the most popular forms of martial arts in the world. While the sport was put on the map by the Ultimate Fighting Championships (UFC), it has yet to be recognized as an Olympic sport. One sportswear brand based in Los Angeles aims to change that by creating high performance training and combat apparel that combines the latest sportswear styles with functionality.
Genesis Originals is a Christian family-owned company founded by Elaine, Sheik and Larrenz Carino. They create high quality apparel designed to be worn by everyone from recreational to professional athletes and fighters. “One of the main goals we had starting this company was that Jiu Jitsu to this day is not considered an olympic sport and we believe by bridging the gap of modern style and functionality in Jiu Jitsu sportswear, we would be able to gain traction into becoming much more noticed by other sports, thus being recognized one day as an olympic sport,” says the brand’s founders.
Their products are made with durable, antimicrobial material that is also comfortable to wear. Genesis Originals works closely with UFC athletes and high level Jiu Jitsu black belts to test their clothing. This helps the brand determine the materials, design, and fit that would best supplement the athletes’ training sessions and matches.
The brand’s high performance wear includes rashguards, combat shorts, hoodies, and kimono sets for both men and women. Their professionally battle-tested gear are created to inspire everyone from any fitness level to live a healthy lifestyle through physical activity and sports. A portion of their profits go to foundations that work with families affected by COVID-19, racial injustice, and poverty in developing countries.
To browse Genesis Originals’ collections, visit https://genesisoriginals.com.
About Genesis Originals
Genesis Originals is a Los Angeles-based family-owned company that creates high performance combat gear designed to be worn by martial arts enthusiasts and professionals.