According to a report, “In-app Advertising Market Size, Share & Trends Analysis Report By Type, By Platform, By Application (Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing), By Region, And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc. The global in-app advertising market size is expected to reach USD 226,422.8 million by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education, entertainment, and retail.
This advertising medium gives a great opportunity as a vital marketing channel for companies and offers them sophisticated data tracking and user targeting features. Along with that, it enables the companies to establish relationships with the consumers and reach them with pinpoint accuracy, acting as an effective medium to capture consumers’ attention and encourage them to view and interact with the advertisements through mobiles or personal computers. Also, geolocation data can also be leveraged by the companies to ensure right consumer tracking at a right time.
With the rising usage of smartphones’ and its applications by several people to indulge in video/voice calling, messaging, shopping, ticket booking, and gaming, in-app advertising mechanisms get a wide number of applications to get integrated in. Smartphone messaging, shopping, and gaming applications are expected to capture significant shares in the market over the forecast period owing to their increased use and the growing trend of mobile-based applications.
In-app Advertising Market Report Highlights
New innovations are the backbone of growth and lead to a better result for major key players. For instance, March 2020, Tapjoy launched deep multi-reward engagements ads on Android. Labelled an industry-first, it enables developers of Android games and apps to create a multi-stage reward experience from within a single rewarded CPE ad unit.
Regular revisions stem the obnoxious usage of advertising platforms and stops the app-developers from harming the experience of app usage. For instance, in February 2020, Google removed 600 apps from Play Store for violating its ad policies. This makes the advertising user centric.
On the basis of applications, the messaging segment is expected to gain traction owing to factors such as increasing consumer preference, better offers, and price discounts
On the basis of platform, the Android segment is expected to witness the highest growth rate over the forecast period owing to factors such as increased adoption of smartphones in the emerging economies of Asia Pacific, such as India and China
On the basis of region, North America is expected to continue leading the in-app advertising market and reach USD 65,617.3 million by 2025. However, Asia Pacific is expected to witness the highest growth rate over the forecast period
Key industry players include Tapjoy, Inc.; Google AdMob; BYYD Inc.; Flurry, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; One by AOL; and Chartboost.
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In-app Advertising Market Segmentation
Grand View Research has segmented the in-app advertising market based on type, platform, application, and region:
In-app Advertising Type Outlook (Revenue, USD Million; 2014 – 2025)
Rich Media Ads
In-app Advertising Platform Outlook (Revenue, USD Million; 2014 – 2025)
In-app Advertising Application Outlook (Revenue, USD Million; 2014 – 2025)
Payment & Ticketing
In-app Advertising Regional Outlook (Revenue, USD Million, 2014 – 2025)
Middle East & Africa
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