North Miami Beach, FL – The indoor cycling industry, just like most other industries, is going through a turmoil these days. One may compare it to the last stage of the Tour De France, where each team prepares its best attack-team to cross the finish line first, elbowing each other in an ongoing fight – who will survive the Covid19 crisis?
Beginning with the bankruptcy of Flywheel, low participation levels in any local spin studio became the norm. The reasons for this shift are divided amongst the lack of innovation on one hand and the fear of Covid-19 on another hand. Indoor cycling studios with high rent in fancy shopping plazas just don’t make it over a basic 3 year lease contract and are struggling to survive. On top of that, the Covid19 had its say on the increase in sales of in-home solutions such as peloton, Nordictrack and few others.
The Peloton movement will not replace the vibe of a group session in a dark, pumped-up room where the energies can equal the finish line of the Tour De France. Indoor cycling studios need to constantly innovate and break out of the old style ‘Spinning’ class, into a new experience. One studio that does this is VirtuRide. VirtuRide is not a spin studio, it sells a Ride Experience. The spin bikes are mounted on patented motion platforms where the Rider actually moves with the road and gets to feel the wind blowing in her/his face as the speed picks up.
Virturide have propietary ride movies and their classes are challenging. VirtuRide doesn’t believe in fancy shopping plazas, rather they gain success with the high ceiling warehouse turned into a fitness movie theatre where you get to Ride a bike in a Virtual Reality experience.
An interesting advantage is that VirtuRide is a pioneer in a new air freshening technology that pulls fresh air from outside the studio, into the studio, and out of the studio, like no other studio does. The constant flow of air in and out of the studio helped this studio operate non-stop since June 8 2020 on a daily basis, without a single covid case. This is why this studio, in spite of the drop in sales, is currently booming and was actually the only cycling studio in the continental USA to purchase a whole new arsenal of bikes to accommodate their new clients, refugees of other studios which closed down.
VirtuRide offers both In-Studio, Livestream & On-Demand Rides. It is currently in process of franchising in the USA with a prominent trademark that says it all: Best Ride Ever!
Company Name: VirtuRide
Contact Person: Omer Cohen
Email: Send Email
Address:2293 NE 164 Street North Miami Beach
City: North Miami Beach
Country: United States