Oktopost, the only social media management and employee advocacy solution architected for B2B, rolled out the new Media Library, a digital asset management module of the platform that enables organization-wide collaboration on visual content.
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Today, every successful B2B social media strategy heavily relies on visual content: according to LinkedIn, posts with images typically result in a 2x higher comment rate. To help its customers maximize engagement across all networks and unlock the business value of social media, Oktopost added a new feature for managing visual assets.
In the Media Library, Oktopost customers can organize and collaborate on visual assets as well as quickly search and share pre-approved, on-brand images and videos for every social campaign. This feature is not only a centralized place for an entire organization to find social images, but also a powerful way to maximize the impact and usage of on-brand assets.
Tools introduced by Oktopost in the Media Library, such as AI-powered image search and contextual tagging, allow B2B marketers to quickly find relevant images and capitalize on high-performing evergreen content. The release also includes integration with Canva, one of the primary image editing tools used by social media teams, and integration with GIPHY, the world’s biggest online database of GIFs. Marketers can browse new and top-rated GIFs, create original social images from scratch or use pre-made graphics stored in their Canva account – directly from Oktopost.
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“B2B marketing is becoming increasingly visual today. To support our customers on their journey to digital transformation – particularly on social media – Oktopost just launched the new module for visual asset management. We hope this feature will help B2B marketers streamline social publishing as well as maximize the impact and usage of their creative assets,” says Liad Guez, VP Product of Oktopost.
“We’re very much looking forward to using Oktopost’s new Media Library to organize our constantly growing archive of social images, videos, and GIFs. This feature will help make all digital assets easily searchable and accessible to all team members directly from our social media management platform, enabling a more streamlined and collaborative way of working for us,” says Taylor Bleke, Senior Digital Marketing Specialist at Applied Systems.
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