IRI Launches Revolutionary Opportunity Alerts and Opportunity Predictors

IRI^®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of a revolutionary automated insights and decision-making suite of products, comprised of Opportunity Alerts and Opportunity Predictors. These new capabilities enable CPG, retail and media companies to instantly identify execution gaps and growth opportunities that positively impact top- as well as bottom-line performance. The alerts and predictors leverage artificial intelligence and machine learning to process billions of data points and uncover patterns – converting data into prescriptive actions in near-real-time.

Marketing Technology News: MarTech Interview with Terry Duffy, SVP and GM of Digital First Software and Services at NCR

“Today’s unprecedented pace of change, coupled with the rapid advancement and digitization of insights and analytics, means that solving for speed of decisions is essential”

Opportunity Alerts and Opportunity Predictors provide recommendations based on granular analysis of data and rigorous analytics, enabled by the world’s leading B2B technology and data platform, IRI Liquid Data^®. Opportunity Alerts provide push-based insights that are pre-built for key domain areas and extensible to any measure set. Opportunity Predictors proactively surface quantified, prioritized recommendations that are aligned to strategic guardrails and attentive to execution rules.

“Today’s unprecedented pace of change, coupled with the rapid advancement and digitization of insights and analytics, means that solving for speed of decisions is essential,” said Dr. Krishnakumar (KK) S. Davey, president of Strategic Analytics for IRI. “However, in order to grow and gain a competitive edge, solving just for speed is not enough – it is essential to solve for speed and optimization, collaboration and efficiency. These new capabilities will fundamentally transform the way people work, saving teams hundreds of hours of time every week in mining backward-looking data and enabling them to instead focus on actions.”

IRI clients are already reporting that leveraging alerts and predictors has helped them uncover opportunities that:

• Surgically strengthen price position and price realization;
• Objectively identify products to add, replace and increase in distribution;
• Streamline promotional frequency and depth of discount; and
• Highlight and capitalize on changing shopper dynamics.

Opportunity Alerts and Opportunity Predictors deliver information in a familiar and intuitive interface via the Unify^® visualization platform. They leverage built-in collaboration and workflow mechanisms to democratize analytics across the organization – thereby enabling decision-makers to focus their time and efforts on higher-order business needs. These are the first in a set of solutions being rolled out as part of IRI’s initiative to enable augmented decision-making for its clients.

Marketing Technology News: Botco.ai Named TiE50 Award Winner at TiEcon