Real Estate Start-Up Point59 Realty Aims to Disrupt Industry by Making High-Percentage Commissions a Thing of the Past 1
First-of-Its-Kind Canadian Realty Brokerage Winning Trust of Market One Home Sale at a Time

ONTARIO – May 21, 2021 – Point59 Realty is on a mission to change the way that people sell their homes in Ontario and beyond. While it may sound too good to be true, the start-up is offering full realtor services to clients for a modest 0.59% commission rate, dwarfing the current industry average for commission rates that is between 4% and 5%. Through a streamlined business model with low overhead costs, Point59 Realty is offering the lowest rates in the industry.

People looking to sell their homes in Ontario can now list directly with Point59 Realty, providing them full exposure on MLS and, all while having the support of a licensed realtor. The team at Point59 handles all the key elements of selling a home, including helping to determine the appropriate list price, handling offers and counter-offers, and finalizing legal paperwork at time of closing. In other words, the new brokerage offers all the same services as a traditional real estate agency while collecting a modest commission rate of 0.59% and absolutely no upfront fees.

Current industry commission rates between 4%-5% can cost a seller $25,000 on the sale of a $500,000 home. This is a staggering amount considering that modern society requires less and less work from the agents collecting this money. In many instances, a home buyer will browse homes they wish to view online and THEN reach out to an agent to schedule a viewing. Then, if a sale is completed, the agent receives a commission that is often in the tens of thousands of dollars for minimal work. In the eyes of the team at Point59, the system is broken.

“Our team at Point59 has worked in real estate for a long time, and in doing so we’ve realized that sellers are spending an unreasonable amount of money on commissions to agents who did not truly earn them,” says Mike Loiselle, partner. “Selling a home is a very stressful, time-consuming process, and expensive process, so we feel an immense sense of pride when our clients say ‘Wow. You just saved me $30,000.’ It’s really a special feeling to know that we are helping to innovate an industry while putting cash back into people’s wallets.”

Since the company’s inception in 2018, Point59 has saved its clients more than $3,000,000 in commission fees while also achieving 99.77% of asking price.

For more information on Ontario real estate portal Point59, please visit To hear the success stories from current and past clients, check out the reviews page to see how much people have saved.

Media Contact
Company Name: Mike Loiselle
Contact Person: President
Email: Send Email
Phone: 705-822-7448
Country: Canada