U.S. Protein Supplements Market size is estimated to reach $9.8Bn by 2026, growing at a CAGR of 6.2% during the forecast period 2021-2026. Protein Supplements are one of the most popular dietary supplements used by athletes and active adults to increase muscle mass and improve resistance recovery. Protein supplements reduce the body fat and creates better muscle definition. These supplements are sold in ready-to-shake drinks, meal replacement products, bars, oats, gels and powders. Increasing incidences of gluten allergies and lactose intolerances, growing adoption of personal preventive healthcare through individual ownership of self-health, rise in the consumer awareness about the benefits of maintaining a healthy diet and increase in the demand for immunity boosting supplements owing to the pandemic are the factors that are set to drive the growth of the market for the forecast period 2021-2026.
U.S. Protein Supplements Market Segment Analysis – By Raw Material
The U.S. Protein Supplements Market based on the Raw Material can be further segmented into Whey, Casein, Soy, Pea, and Others. The Whey segment held the largest share in 2020 owing to its superior characteristics and its ability to promote fat loss and healthy metabolism. It consists of various compounds including lactalbumin, lactoglobulin, serum albumin and protease-peptones. The ability of whey protein in performing various functions including maintaining and building muscle mass is driving the growth of the market. Soy segment is estimated to be the fastest growing segment with a CAGR of 7.36% during the forecast period 2021-2026. This is owing to its ability to offer a complete nutritional package with all the nine essential amino acids. These products are available in various forms including isolates and concentrates.
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U.S. Protein Supplements Market Segment Analysis – By Distribution Channel
The U.S. Protein Supplements Market based on the Distribution Channel can be further segmented into Supermarkets, Online Stores, Direct to Customer (DTC), and Others. Supermarkets segment held the largest share in 2020 owing to the factors such as one-stop shopping experience, rise in the investment by the major companies, growing demand for convenience foods and trustworthiness. The easy availability of various protein supplements in supermarkets is driving the growth of the market. Online Stores segment is estimated to be the fastest growing segment owing to the factors such as advancements in technology, growing inclination towards sedentary lifestyle and rise in the disposable income of individuals.
U.S. Protein Supplements Market Drivers
Growing demand for sports nutritional supplements
The increase in the demand for sports nutritional supplements from strength and endurance athletes, fitness enthusiasts and weekend warriors to improve stamina and to promote lean muscle growth is propelling the growth of the U.S. Protein Supplements Market.
The increase in the demand for immunity boosting supplements owing to the COVID-19 pandemic
There is a rapid increase in the demand for immunity boosting and plant-based protein supplements during the pandemic owing to the growing health consciousness among individuals across the world, which is fueling the growth of the U.S. Protein Supplements Market.
U.S. Protein Supplements Market Challenges
Several health concerns associated with the overconsumption of protein supplements
Overconsumption of protein supplements may lead to complications for customers with existing kidney problems. Dehydration is also a risk associated with the overconsumption of protein supplements, which is one of the major factors that is estimated to reduce the growth of the U.S. Protein Supplements Market.
U.S. Protein Supplements Industry outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the U.S. Protein Supplements Market. Key companies of this market are Glanbia Plc, Quest Nutrition, Abbott Laboratories, NOW Foods, AMCO Proteins, MusclePharm Corporation, Cyto Sport Inc, IOVATE Health Sciences International Inc, Transparent Labs, RSP Nutrition among others.
In 2019, Quest Nutrition has announced the launch of ready-to-drink quest protein shakes made with 11 ingredients. These protein shakes are available in three creamy and delicious flavors.
In 2019, MusclePharm Corporation has launched eight ready to eat protein snacks, which are single serving packs of multi-colored chocolate gems that provide 10g of protein.
The ability to perform various functions including maintaining and building muscle mass is driving the demand for whey protein segment.
Several health concerns associated with the overconsumption of protein supplements is one of the major factors which is said to reduce the growth of U.S. Protein Supplements Market.
Detailed analysis on the Strength, Weakness and Opportunities of the prominent players operating in the market will be provided in the U.S. Protein Supplements Market report.
Related Reports :
A. OTC Protein Dietary Supplements Market
B. Plant Based Protein Supplements Market
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