Explorium Named a Cool Vendor By Gartner 1

Explorium Named a Cool Vendor By Gartner 2

Explorium, the External Data platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, announced it has been included in the list of Cool Vendors in AI Core Technologies by Gartner.

Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite

The report states, “Obtaining quality training data for AI tasks is cumbersome and, at times, not even an option because the data is scarce, partial, incomplete, difficult to collect or unavailable for a specific business problem. However, vendors are now working to enrich models with external data that can add to more contextual awareness in AI projects.“

Indeed, obtaining relevant external data comes with its challenges and is resource-intensive. Moreover, integration of internal data with external data and use within analytical processes can be complicated. Explorium’s platform addresses these challenges and enables organizations to find the relevant data to fuel their predictive models.

Marketing Technology News: MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy

“We consider our inclusion in the Gartner Cool Vendor in AI Core Technologies report confirmation of our mission to enable customers to unlock the power of external data to improve business outcomes,” said Ajay Khanna, CMO at Explorium. “Our external data platform makes it simpler for organizations to auto-discover thousands of external data signals and use them for their analytics and machine learning initiatives.”

The post Explorium Named a Cool Vendor By Gartner appeared first on MarTech Series.