David Machado is the CEO & founder of Family Home Improvements, a family-owned construction company based out of Norwalk, California. Together with his VP, Renzo Buckingham, they provide home improvement services to homeowners across Southern California.
But when Machado checks his email every morning, he doesn’t get leads for bathroom or kitchen remodels – he gets leads for “window replacements”.
But it’s not just any windows – what he sells are vinyl windows with “Low E & Argon Gas”, manufactured by Anlin Doors & Windows. What is it that makes these windows so special? Studies from The Washington Post say that they save homeowners hundreds of dollars on monthly energy bills.
“The demand for it is crazy,” says Machado. “For just a few hundred bucks, you can save tens of thousands of dollars a year. That’s not a sales pitch, that’s the science of these windows”.
30%-45% of your home’s heating and cooling comes from your windows. This is why the US Department of Energy has made window installations and replacements a key component in offering financing for homeowners interested in saving energy – and saving the planet.
“These windows sell themselves. Aside from how great they look, they reflect heat away from your home, they reduce outside noise, and they increase your privacy. It’s the best bang for your buck,” says Machado.
But what is Low-E & Argon Gas, exactly? Machado says that Low-E is a type of glass that significantly reduces the amount of infrared and ultraviolet light that comes through it, such as sunlight. Argon Gas is an odorless, chemical gas that is added within the window glass that keeps your room insulated from outside heat, noise, dust, and draft.
But while that’s the scientific definition, Machado would describe Low-E & Argon Gas as “the magic” of Anlin windows, and when he hears back from customers on how much money they save on energy bills, they believe the magic, too.
“If you’re a homeowner, and you’re interested in significantly reducing your energy bills, these are the windows you want to get”, says Machado. “And we offer financing and discount deals to keep you saving. We currently have 15% off your complete window order as part of our Summer Special, and if you don’t like the work that we do, we’ll give you $499 back. That’s our guarantee. We’ve been doing this for 30 years and if you’re still not convinced, we have testimonials from real homeowners at our website who’ve been saving big and will continue to save for as long as they have Anlin windows”.