One of the most powerful voices in beauty and fashion today, blogger and influencer Asara Allawati has already made her mark on the world from her hometown of Muscat, Oman.
She’s just getting started. Boasting a legion of eager fans on her popular Instagram account (212,000 followers and counting), her YouTube channel, and Snapchat page, Allawati has now taken the next step in her career — marking her spot in the fashion capital of the world, New York City.
“Fashion is an endless passion to me,” says Allawati.
Asara’s style reflects her personality. It is a mix of casual, contemporary, trendy and colorful. She wears the traditional hijab and turbans which have become a part of her identity.
The passion continues to burn for Allawati, now in New York to continue her fashion studies, which she began the same year she won her life-changing title — Miss Arab World Oman. Allawati won the pageant while proudly representing Oman in traditional dress and raising awareness of child autism.
“I feel like that concept of wearing hijab is not linked to being oppressed any longer. I think the world is more open now. In social media, we can see hijabis who achieved success in different fields, and we even see models on the runway wearing hijab. I wanted to show people that we can always think outside of the box and we can be trendy while still staying modest,” says Asara.
A Growing Career
Since then, Allawati’s fans have followed her unique fashion and lifestyle advice from her blog and also followed her personal journey, including earning degrees in music and business administration and winning a social media personality award. Allawati has already interned for several major brands, including DKNY, Swarovski, W Hotel, and more.
Allawati’s social media presence inspires and captivates — and shows her down-to-earth, offbeat personality. She’s equally at home showing full glamour, with colorful, stunning evening gowns and flawless makeup, as well as going makeup-free for everything from sharing personal reflections to tutorials on eyeliner and contact lenses.
Her power as an influencer is on full display on social media, where she confidently showcases stunning and inspiring looks, both in and around her native Oman and during her travels.
She can be found poolside and in clothes changing room, wearing a boho hat and a jean jacket or modeling exquisite silver jewelry while wearing a traditional hijab. On her Instagram page, she’s seen camping on a cliff wearing sneakers and sporting a protective COVID-18 mask while wearing a shirt emblazoned with Arabic script.
Sometimes she gets her message across by posting stark, simple words: “Be the light,” “There is Beauty in Simplicity,” “Hello beautiful.”
Fashion is a big part of Allawati’s life, but it’s not her entire life. As she pursues a career as a professional model, entrepreneurship is the ultimate goal. Allawati continues to dedicate time to her beauty and lifestyle blog to reach her growing global audience.
Asara strives to inspire individuals to seek the kind of fashion that fulfils and fits their lifestyles.
For Asara Allawati, it’s just the beginning.