Optimove, the leading CRM Marketing Platform, announced that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs. This is the second straight year Optimove has been positioned in the Challengers’ quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space.
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Gartner defines the multichannel marketing hub as a “technology that orchestrates a company’s communications and offers to customer segments across multiple channels.” This year’s report evaluated 20 different vendors on 15 different criteria and positioned Optimove in the Challengers’ quadrant for its ability to execute and completeness of vision.
“The recognition of Optimove as a Challenger once again is validation of our ability to help companies orchestrate multichannel campaigns while combining realtime triggers with predictive next-best-action optimization,” said Pini Yakuel, Optimove’s Founder and CEO. “We are committed to help our clients grow through their existing customers, transforming their d ata into insights that fuel personalized CRM journeys mapped by AI, at scale.”
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As part of the evaluation process, Gartner also released the 2021 Critical Capabilities for Multichannel Marketing Hubs, a report that scores vendors across four key use cases and helps brands pinpoint areas of differentiation to determine which vendors may be suitable fits to their requirements. This year saw Optimove receive the second highest ranking for Campaign measurement, the fourth highest for Campaign Orchestration, and the sixth highest for Campaign Execution. Finally, Optimove ranked as the third-highest scored vendor for the Campaign Creation use case for the second year.
Additionally, customer reviews posted to Gartner Peer Insights are taken into consideration in the vendor evaluation. Elizabeth Owens, Vice-President of Marketing at Paper Source was cited in one such review saying “the Optimove platform transformed our operations, allowing us to be smart and nimble. Within the first year, we saw immediate return from the efficiencies, reporting and analytics within the system.”