MessageGears, the customer marketing software leader, has appointed Abby Henderson to the role of Head of Finance & Operations. Henderson, who previously was Chief Operating Officer at Sifted, will be invaluable to MessageGears as the company prepares for its next phase of growth.
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MessageGears, which makes software that marketers use to engage customers, has been growing rapidly. Over the past year, its revenue and employee counts have grown well over 50%. But with scale comes new challenges. Henderson will work alongside MessageGears’ senior leadership team to maintain and extend the company’s extremely high customer satisfaction/NPS scores, customer retention and employee satisfaction. Henderson’s expertise in operations and analytics, combined with her financial acumen, make her a natural fit for MessageGears as the company continues its rapid pace.
Henderson joined Sifted at a similar stage in its development. Under her leadership, the company increased client headcount over 600% and employee headcount by 1,100%. Henderson also presided over Sifted’s industry-leading staff retention rate and expanded product offerings to adapt to COVID-19 challenges.
“We have big plans over the next few years, including a possible growth-equity raise and M&A (Mergers & Acquisitions), and Abby will be a huge part of that,” said Roger Barnette, CEO of MessageGears. “We also want to expand our DEI initiatives, cross-departmental business analytics and practice of excellence in hiring. Abby’s experience in these areas, coupled with her expertise in scaling a business, will be crucial to our success.”
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