The Company’s SWARM solution reduced media costs by more than 60% in the first-round campaign and the client has given the greenlight for the second round
CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, reduced media costs by more than 60% for Energy in Focus, a web based platform that showcases diverse information on energy in California. Based on the first-round results, the client has committed to a second round.
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Energy in Focus turned to CloudCommerce to better understand which creative initiatives would be best for their different audiences, such as b2b partners and its public advocacy audience. SWARM analyzed the top 5 previous posts from Facebook and used artificial intelligence to develop creative variations which ran on other media platforms. The result: the cost was reduced by more than 60%.
Now, CloudCommerce is under way with a second round. SWARM will perform optimization and then scale to new news sources. Also, insights gained from the campaign will be shared with the client to help identify media content that will be relevant to its various constituents.
“We were very confident that we could help Energy in Focus,” said Andrew Van Noy, CloudCommerce CEO. “SWARM has yet to fail us or any of our clients. To date, every test or initial campaign has led to a follow-on engagement. Also, another benefit of using artificial intelligence is that SWARM learns as it goes. And, unlike the human mind, its learned knowledge is indelible.”
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