Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports 1

IHL Group, an advisory and research firm covering the global retail and hospitality sectors, has partnered with technology provider Content Catalyst, to launch an interactive platform for subscribers using flagship content delivery service, Publish Interactive.

Marketing Technology News: NielsenIQ and Qualtrics Announce a New Partnership to Help Brands Drive Sustainable Growth

“We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”

IHL, based in Tennessee (USA), produces research covering global retail and hospitality markets with an expertise in store systems, supply chain and impact of retail technologies such as POS, MPOS and BOPIS and produces an extensive proprietary data set on US store openings.

Commenting on working with Content Catalyst, Greg Buzek, President of IHL Group, said; “This partnership has allowed us to refresh our research platform and make it stickier for our corporate clients”.

Marketing Technology News: Blockchain marketing Agency Hype Partners Acquires DeFi Consultancy Agency0x

IHL’s new research service, powered by Publish Interactive, offers access to IHL’s research and data services. Subscribers will benefit an interactive experience which allows them to search across all content, save and share selections and export content and data into MS Office compatible documents for repurposing.

“Our previous system only allowed for download, so customers had to know intuitively which report had which information to effectively use the content. Now, with Publish Interactive, they can search keywords, find charts, clip and use for their internal presentations,” said Greg Buzek.

Edwin Bailey, Director of Marketing at Content Catalyst, said; “We are delighted that IHL has chosen to use Publish Interactive for its research platform. The intuitive search, workflow and content administration tools enables IHL Group to help its customers to save time and energy as they search for business intelligence”.

Marketing Technology News: [24]7.ai Named a Leader in the Everest Group Peak Matrix for Conversational AI Products, 2021

The post Retail and Hospitality Research Firm IHL Group Partners With Content Catalyst to Launch New Platform for Data and Research Reports appeared first on MarTech Series.