Botify, the leading enterprise software company for performance organic search announced its expansion into Asia through a JV with Fast Track, the accelerator.
Botify Partners with Fast Track to Expand Its Global Footprint in Asia Pacific, Bringing Enterprise Organic Search Technology to a Fast-Growing Market
Through a strategic partnership with Fast Track, Botify is well-positioned to transform how Asian brands leverage organic search to drive online revenue in a post-Covid era.
Botify, the leading enterprise software company for performance-driven organic search, today announced its expansion into Asia Pacific through a joint venture with Fast Track, the accelerator for innovative European scaleup in APAC.
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Botify initiated its partnership with Fast Track in late 2019 when they sought to better serve and accelerate growth with a handful of existing clients in Asia. Following a positive response and early success, the two companies decided to solidify the partnership through a joint venture and fully establish Botify’s operations in the region, starting with Singapore, followed by Australia and Japan.
In 2020, Asia Pacific was the largest region in the global search engine optimization services market, accounting for 33%, while the market for cloud technology in Asia is expected to grow to $60 billion in 2023, according to Boston Consulting Group. This strategic partnership will enable Botify to scale its operations and meet this demand, specifically in e-commerce. It is the next chapter in the region’s digital transformation as a growing number of Asian companies seek to optimize their websites to drive sustainable revenue.
“Asia has shown an ability and appetite to leapfrog the West in creating and adopting new technologies. And with Botify, it feels like the right place at the right time with a solution that is set to accelerate e-commerce by revolutionizing organic search,” said Alexandre Olmedo, Co-founder at Fast Track. “Fast Track is thrilled to partner with Botify at this exciting time. We genuinely feel they are ‘Asia-ready,’ understand the opportunity ahead of them, and have put the necessary foundation and strategy in place to make the most of what Asia uniquely offers,” added Ivan Bernard-Brunel, Fast Track co-founder.
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