This holiday season is expected to sparkle even more than usual with fine jewelry at the top of wish lists across the country. Mastercard’s SpendingPulse survey predicts that jewelry holiday sales will surge 59% as Americans choose more meaningful and lasting gifts for loved ones.
Leading the skyrocketing jewelry sales are lab-grown diamonds, the new high-tech man-made alternative to mined diamonds. Except for how they form, lab grown diamonds are identical to natural diamonds at about half the cost.
Anyone planning to buy lab-grown diamond gifts this holiday season can be sure to purchase fine quality gems by looking for retailers like Brilliant Carbon that confirm the quality of their lab-grown diamonds with independent grading reports from respected institutes like the International Gemological Institute (IGI) or the Gemological Institute of America (GIA).
The benefits of lab-grown diamonds, mining-free production and higher quality at a more affordable price point, have attracted couples looking for conflict free more sustainable engagement rings and women who are buying themselves the investment jewelry pieces they’ve always wanted, like stud earrings and solitaire necklaces. According to a recent survey by MVI Marketing, 70% of consumers would consider a lab-grown diamond for the center stone in an engagement ring.
What will be the top lab grown diamond jewelry gifts this holiday season? According to Karan Brahmbhatt, CEO of Brilliant Carbon, timeless styles with high-quality gems are most in demand.
“Lab grown diamond solitaire necklaces are at the top of most wish lists this holiday season,” Brahmbhatt said. “Fancy shape diamond necklaces like the Sirius Emerald Cut Necklace are especially popular.”
Lab-grown diamond stud earrings are also hot, especially in larger sizes. “Many people have always wanted one-carat stud earrings and now thanks to lab grown diamonds they are much more affordable,” Brahmbhatt says. “They are an ideal gift because they are so versatile. You can wear them every day.”
The celebrity Toi et Moi trend for two-stone engagement rings, as seen on Ariana Grande, Emily Ratajkowski, and Solange Knowles, has also helped to boost sales of Brilliant Carbon’s innovative two-stone Binary Ring.
Other lab grown diamond jewelry gift trends this season include symbol necklaces, hoop earrings, and stackable rings. The top engagement ring style is a lab grown diamond solitaire with a pave band. The affordability of lab-grown diamonds is encouraging couples to trade up the size and quality of the center stone.
Brilliant Carbon is making lab-grown diamond jewelry even more affordable for early holiday shoppers, offering 20% off all jewelry until stocks last with the code “BFCM20”.