Digital Location-based Network Powers Electric Miles and Ignites Opportunity for Brands to Reach Millions of Shoppers Seconds Before They Enter a Store to Buy
Volta Inc. (“Volta”), an industry leader in commerce-centric electric vehicle (“EV”) charging networks, today announced the launch of the Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop, simultaneously driving measurable business results and environmental impact.
In the next three years, electric cars will be more affordable than internal combustion engine cars. Additionally, $500 billion of U.S. gas stations’ revenue is up for grabs as more and more drivers go electric. People will no longer go to the gas station to fuel up – they will fuel up where they already go. Volta’s EV charging network is predicated on this fundamental shift in transportation and its associated infrastructure needs as the world moves to more sustainable sources of mobility.
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Volta’s charging stations feature high-impact digital screens directly in front of top commercial locations and display content for drivers who plug their vehicles into the stations and the customers who shop at nearby retailers. Volta Media offers brands a dynamic content platform that allows them to engage potential customers and influence behavior right before they walk into a store or other commercial property to make a purchase.
Brands advertising with Volta Media have seen a 44% lift in awareness, a 66% lift in consideration, and a 59% increase in purchase intent (source: Volta’s third-party brand study benchmarks).
“The biggest economic opportunity isn’t in conquesting fueling dollars; it’s in unlocking the spend that will accompany the behavior shift around fueling habits. Volta is reinventing retail media by fusing high-impact digital displays with EV charging, connecting brands to the most powerful audience movement in a generation,” said Nadya Kohl, Chief Marketing Officer, Volta. “Consumers are increasingly focused on sustainability, and they’re giving their attention and wallets to the brands that are doing the same. We offer advertisers the ability to participate in a unique medium that showcases their commitment to driving cultural relevance and true environmental impact.”
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