The global emotion detection and recognition market size is projected to grow from USD 23.6 billion in 2022 to USD 43.3 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period. The major factors driving the market growth include the rising need for accretion of speech-based emotion detection systems to analyze emotional states, and adoption of IoT, AI, ML, and deep learning technologies across the globe.
Based on the end user, the commercial segment to grow at the fastest rate during the forecasted period
Emotion detection technology is mostly used by commercial end users, such as gaming hubs, shopping malls, restaurants, movie theaters, gaming arenas, auditoriums, consumer stores and outlets, airports, marine, and seaports. The technology is highly used to measure customer satisfaction through video assessment and image processing. It can detect the moods of a customer across various demographic groups. The integration of AI technology is a leading trend in the commercial end user segment. AI experts are working with commercial teams to enhance the experience of shoppers.
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North America to hold the highest market share during the forecast period
North America is the largest revenue contributor to the emotion detection and recognition market, as the growth of the region is being driven by the rising internet penetration and increasing adoption of cloud-based and Internet of Things (IoT) applications across verticals. Countries in North America are well-established economies, enabling investments in advanced technologies.
The US and Canada have made significant investments in Research and Development (R&D) activities, contributing to the growth of new technologies. In addition, massive government funding and a strong technical base aid the growth of the emotion detection and recognition market in the region. The demand for emotion detection and recognition technologies, such as facial feature extraction and 3D modeling, biosensors technology, and Natural Language Processing (NLP) is increasing across end users, such as enterprises, defense and security agency, and commercial and industrial. Key pure play vendors, such as Affectiva, Kairos, and Eyeris, along with several start-ups in the region, offer enhanced emotion detection and recognition solutions to cater to the needs of customers. Such factors are expected to fuel the growth of the global emotion detection and recognition market in North America.
The vendors covered in the emotion detection and recognition market report include NEC (Japan), IBM (US), Microsoft (US), Apple (US), Google (US), Tobii (Sweden), Affectiva (US), Elliptic Labs (Norway), Intel (US), Cognitec (Germany), NVISO (Switzerland), Noldus (Netherlands), Gesturetek (Canada), iMotions (Denmark), Numenta (US), PointGrab (Israel), Ayonix (Japan), Pyreos (UK), Eyeris (US), Beyond Verbal (Israel), Kairos (US), Sentiance (Belgium), SightCorp (Holland), Crowd Emotion (UK), and Sony Depthsense Solutions (Belgium).
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These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their presence in the emotion detection and recognition market. Partnerships, agreements and collaborations and new product launches have been the most adopted strategies by the major players from 2019 to 2022 to innovate their offerings and broaden their customer base.
NEC is one of the prominent vendors and has expertise in the integration of IT and network technologies. It evolved as a major multinational IT and electronics company, with offices across the globe, including APAC, North America, Europe, and the Middle East. NEC Facilities (Japan), NEC Display Solutions (Japan), NEC Energy Solutions (US), and NEC Embedded Products (Japan) are a few of its subsidiaries. As of March 31, 2021, the company had an employee base of 1,12,000 professionals with nine state-of-the-art Research and Development (R&D) centers. The company offers integrated solutions, components, and services for computing and communication applications. The company’s product portfolio comprises computers, data storage products, embedded systems, fiber optic devices, integrated infrastructure, network products, and software. The company’s solutions and services portfolio include big data analytics, biometric authentication, cloud, display, digital signage, OEM services, safety, and smart energy. NEC, through its products and solutions, serves various industries, including aerospace, agriculture, government, hospitality, logistics, manufacturing, retail, and transportation. It develops and markets biometric systems, such as standalone (modal/multi-modal) solutions and the NeoFace Facial Recognition (Multi-Modal) Suite, which can be customized to fully meet the demands of customers.
Pure play vendors, such as Affectiva (US), Noldus (Netherlands), Kairos (US), and Beyond Verbal (Israel) are acknowledged as some of the innovators in emotion detection and recognition solutions market space. These companies are integrating facial expression recognition, gesture sensing components coupled with analytics features into mobile apps, games, and electronic consumer devices to enhance the digital experiences of their customers. These prominent key players are therefore known to offer emotion detection and recognition solutions to various organizations and end users, including enterprises, defense and security agency, and commercial and industrial.
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