If it’s good enough for the army, then it’s certainly good enough for them.
That, at least, is the sentiment shared by the many customers of the Zürich-based Military Watch Company or MWC, a leading manufacturer of high-performance military watches.
Founded in 1974 by Swiss watchmaker and entrepreneur Wolfgang Obrigheimer, MWC is one of the world’s top suppliers of robust military-grade timepieces, not just to individual buyers and the military of several nations, but also to police forces, anti-terrorist units, airlines, mining companies, shipping and salvage companies, and a diverse variety of government agencies and departments. Currently, the company manufactures an extensive range of models, many of which are produced under private label agreements and designed according to customer-specific requirements.
Since its founding almost half a century ago, the company has expanded from its base in Zürich, Switzerland to satellite offices, sales facilities, and retail outlets in various countries in Asia, Australia, North America, and the wider European continent.
“MWC is clearly a good buy,” said J. Andersen, a researcher and amateur watch collector. He apparently bought a piece that MWC confirmed was a limited edition. “I recently bought an MKIII and it came from an MWC distributor in Italy. The main plus is the tried and tested movements which are normally Swiss Ronda quartz or automatic, Sellita or Seiko NH35A.”
With its proud history of making watches, MWC boasts of timepieces that are exemplars in durability and reliability. The MWC brand values utility and function, and its products are reputed to be formidable, embodying outstanding quality and precision against hard and heavy use. The company boasts of earning the trust of military and police forces, government offices and departments, aviation and marine industries, and mining and shipping companies around the world. They have been contracted to be the supplier of military specification watches to special field groups and units that are subject to working in extreme conditions.
Despite this reputation, though, MWC timepieces are by no means viewed by many as utilitarian. “I have owned three of them, a G10 100m field watch with GTLS, a diver’s watch, and a current model chronograph,” said outdoor enthusiast Gabby Simmelbauer. “I absolutely adore how it looks and will continue wearing them on trips or casually for as long as I can.”
More information about Military Watch Company and its products is found on its website at https://mwcwatches.com.