Under the pandemic circumstance and China’s getting slower economic growth, real estate industry has been suffering a downward pressure in recent years. To gain more confidence from the capital market, many real estate companies seek to preserve development projects including more land acquisitions or real estate financialization. Inevitably, in this environment, there are fierce competitions among real estate companies to fight for limited resources, especially, land.
Wayne Mo（Weixing Mo）, before being the Founder and CEO of Planderful, had been in one of the top 30 real estate groups in China for five years. Despite the economic and social changes, he led his team of approximately 50 subordinates around the whole country to achieve development projects that are equivalent to more than US$15 billion. It was strongly believed that, Wayne would get promoted favorably in the Group he was working for, or get poached by other real estate companies. Indeed, Wayne received offers, both internally and externally. But he said “No”, not only to the offers, but also to himself.
Wayne decided to start his own business, not in the real estate industry, but in cross-border e-commerce. “Why do I choose this field?”, said Wayne, “that is the same question I asked myself”. “There is no doubt that the model of cross-border e-commerce has become a driver of China’s foreign trade growth. But most of operations is arbitrary and lacks systematization, leading to low success rate. So I came up with the idea of Planderful,” continued by Wayne, “Planderful is combined by ‘plan’ and ‘wonderful’. We believe that everything could be performed wonderfully by being planned wonderfully”.
“I used to study and work in New Zealand,” further introduced by Wayne, “I found that many people outside China think this country is still fallen behind and is just a World Factory. Many of them remain the old impression that ‘Made in China’ refers to low quality. It makes me feel it is my mission to let more people to see modern China and benefit from ‘Smartly Made in China’, by sending out products through cross-border e-commerce in a wonderful plan.”
The recession of real estate industry leads to staff downsizing for cost saving and efficiency improving. The climbing rate of unemployment is also an opportunity in Wayne’s eyes. Wayne explains, “Many talented staff got redundancy as they are in their middle age. It is such a waste, unfortunately. All these my peers are well-educated and sensoned. I am confident that they are still capable to deliver high quality of work and all they need is just a stage.” It is also introduced by Wayne that Planderful offers a start-up platform where contracted partners can be guided to have their own cross-border e-commerce businesses.
“Of course I know it is a great challenge for me and for Planderful but I am undaunted. It is not easy to be successful, neither is failure. Get started, keep going, make progress, then here you go with the goal!”, end up with Wayne Mo in his firmest voice.
Company Name: Planderful Holding Co., Ltd
Contact Person: Daisy Kuang
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