Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products.

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“CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce customer insights,” said Forrester in its report on customer analytics. Customer analytics technologies “help CX leaders extract the value in customer data by turning it into meaningful insights that allow companies to understand customers, anticipate their needs, and deliver contextually relevant experiences at scale.”

Lytics was cited by Forrester in its customer analytics report for a vertical market focus in media, entertainment, retail, banking, and finance.

“Personalization is key to improving the customer experience and making the most out of every interaction,” said Jascha Kaykas-Wolff, President of Lytics. “Lytics give brands the ability access to and analyze the right data so that they can deliver on that experience.”

In its report: New Tech: Account-Based Marketing, Q1 2022, Lytics was named a “growth stage” account-based marketing solution with a vertical market focus in media, retail, software, and technology. Forrester examined vendors in five market segments: ABM platforms, data providers, customer data platforms (CDPs), personalization solutions, and sales engagement platforms (SEPs). Demand, ABM, and operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the ABM ecosystem and to inform their technology strategies.

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