Former Twitter Executive to oversee IAS’s global sales, marketing, and customer service organization
Integral Ad Science, a global leader in digital media quality, today announced the appointment of Yannis Dosios as Global Chief Commercial Officer (CCO). As CCO, Dosios leads the company’s sales, marketing, and customer service organizations worldwide. He reports directly to Lisa Utzschneider, CEO of Integral Ad Science.
Marketing Technology News: MarTech Interview with Dan Levin, President, COO and co-founder at ViralGains
“Yannis has a proven track record of leading companies through rapid business expansion,” said Utzschneider. “Having worked with Yannis previously, I’ve seen firsthand how he builds high-performing teams and develops trusted relationships with enterprise partners. At IAS, our mission is to cultivate trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We are excited for Yannis to join our leadership team and execute against our strategic vision for the company.”
Dosios joins IAS from Twitter, where he was most recently Vice President of Emerging Businesses, responsible for accelerating growth for MoPub’s mobile monetization platform and the Twitter Developer Platform. Previously, Yannis led Global Strategy and Operations for all of Twitter’s revenue lines, driving growth strategy, operational rigor, sales enablement, and scalable customer support. Prior to Twitter, he held senior positions at Yahoo and led the company’s programmatic business.
“I’m delighted to join IAS as Global Chief Commercial Officer at such an exciting time for our industry. Now more than ever, trust and transparency are critical for brands, publishers, and platforms,” said Dosios. “I see tremendous opportunity to enhance our sales, marketing, and customer service efforts and to further expand the value IAS delivers to our customers.”
Marketing Technology News: Marketers: Wondering What Consumers Expect in 2022? We Asked Them
The post Integral Ad Science Names Yannis Dosios as Global Chief Commercial Officer appeared first on MarTech Series.