The research study finds that despite increased interest in AI technology, only 44% of organizations experience benefits from implementing AI tools in their contact center
LiveVox Holdings, Inc., a leading cloud-based provider of customer service and digital engagement tools, released the results of a commissioned study conducted by Forrester Consulting to identify the key use cases and challenges when deploying AI technology in the contact center. The study, entitled “Contact Centers and AI: Sounds Like You Need Help Unlocking Full Benefits” surveyed 315 IT and operations leaders responsible for AI contact center technology in U.S. companies and found that while AI technology adoption within the contact center has increased and resulted in improved customer experience (CX), measurable ROI has been delayed by a number of significant challenges.
The top ranked obstacles preventing contact centers from achieving ROI from AI technology investments include: the high cost of implementation (43% -top three rank), not having access to necessary customer data (40%), and a lack of skilled in-house staff (38%).
Marketing Technology News: IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers
“Contact Centers and AI: Sounds Like You Need Help Unlocking Full Benefits”
Additional findings include:
- AI Adoption is Well Underway. On average, executives report that they are using three AI tools in their contact centers today, with a quarter of respondents reporting use of more than four. Even so, only about half are using chatbots, AI virtual agents, real-time speech and text analytics, and agent assist. Overall, by wide margins, contact centers with 100 to 250 agents lead the way in adoption of AI and are using a range of tools including robotic process automation, chatbots, and virtual agents.
- Delays During Initial Deployment and Routine Updates are Widespread. Over 50% of contact center decision-makers say they are unable to make the changes needed to machine learning (ML) models and AI tools because they depend on vendors and lack the staff and expertise to do so themselves. Additionally, high implementation costs, limited data access, and the need for integration with legacy CRMs slow down initial deployment for 40% of firms.
- High Expectations, Low Measurable ROI. Although many contact center leaders believe AI tools will raise both customer and agent satisfaction, fewer than half of respondents experienced benefits from implementing AI tools. However, 80% still agree that a pre-integrated AI solution could provide greater flexibility to deploy, test, and change applications quickly.
“The adoption of AI within contact centers remains both the largest potential benefit and biggest challenge to delivering an exceptional agent and customer experience,” said Louis Summe, CEO and co-founder, LiveVox. “In order to remove the barriers around AI adoption and implementation, contact centers need to partner with technology companies that understand the application of practical AI and how the technology can be seamlessly integrated within agents’ workflows. AI is not a silver bullet; the technology must be easy to implement and manage, informed by data, supported by informed people, and consistently applied throughout the customer journey to deliver tangible, measurable ROI.”
Marketing Technology News: MarTech Interview with Kyle Lacy, SVP of Marketing at Seismic
The post LiveVox Study Reveals Contact Centers Have Increased Adoption of AI, But Struggle to Capture ROI appeared first on MarTech Series.