Founded in 2020, Drop Party aims to deepen the relationship between a brand and a fan, allowing them to own a piece of the experience in the form of high-quality products. Drop Party manages services from end-to-end including design and sourcing, production, fulfillment, and customer service.
Marketing Technology News: Salesforce Grants Equity Awards to Phennecs Employees Under Its Inducement Equity Incentive Plan
Drop Party will join the suite of Flexa product offerings and will bolster Flexa’s commitment to merchants, facilitating promotional campaigns that are memorable, creative, and seamless. Under the Flexa umbrella, the Drop Party team will continue to focus on supporting new drop parties that further connect fans and Flexa merchants, evolve loyalty platforms, and integrate new technologies like NFTs and instant digital payments. Terms of the transaction were not disclosed.
The company’s founders Marco Marandiz, current Chief Executive Officer, and Shayan Hashimoto, current Chief Operating Officer, will lead Flexa’s new marketing offering from its current Austin, Texas headquarters, and Marandiz will assume the role of Chief Marketing Officer of Flexa.
Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel
“Drop Party is dedicated to working with creators of culture to position their fandoms at the center of an experience that is rewarding, exceptional and unforgettable. We are excited to work with Flexa to create fresh and meaningful ways of engaging with their customers,” said Marco Marandiz, Founder of Drop Party and incoming Chief Marketing Officer of Flexa.
“We are incredibly proud to welcome the Drop Party team to Flexa. Marco, Shayan and their talented team bring a unique and powerful platform for merchants to genuinely connect with fans and customers,” said Tyler Spalding, CEO and Co-Founder of Flexa. “Flexa and Drop Party’s mutual mission to deliver high-value merchant experiences will enable Flexa to continue to drive digital commerce forward.
The post Flexa to Acquire Drop Party to Deliver Custom Marketing Experiences for Merchants appeared first on MarTech Series.