Pierce Woodward is a young entrepreneur who is taking the jewelry world by storm. After dropping out of high school at age 16, Woodward started bending vintage spoons into rings in his parents’ garage and marketing them online. Since then his business, Brand Pierre, has grown into a recognized fashion empire, amassing a substantial online following and garnering over a million dollars in sales in its first year alone. Woodward has been featured on Gary Vee’s podcast, ABC, Vogue, Forbes, and NBC.
Woodward believes in pursuing your dreams at all costs. One of the most difficult decisions he made was to drop out of school with a 4.0 GPA and Ivy League schools within his reach. Taking the traditional route of pursuing a degree would have required years of studying other people’s ideas and placed on hold his dream of becoming a fashion designer. Instead, Woodward decided to use what he already knew and create Brand Pierre his way. “That day, I made the decision to drop out of school and started in my parents’ garage, converting our foosball table into a workbench. I bought a few tools, stole spoons from our kitchen, and bent them into rings.”
Producing hand-crafted rings is an art that Woodward has developed through shaping thousands of pieces of jewelry. To him, bending antique silverware into rings was a stepping stone to creating his own original designs. He has since mastered the techniques of designing, prototyping, wax sculpting and casting to bring his custom pieces to market.
Besides creating incredible jewelry, Woodward is also a marketing innovator who has leveraged digital media to make Brand Pierre a powerhouse in the virtual space. The young entrepreneur has followers totaling more than 1.6 million on TikTok and over a hundred thousand on Instagram. The time and effort he has put into building Brand Pierre has resulted in media traffic rivaling top fashion influencers and leading social media personalities.
“I’ve had a goal since I was a little kid to create an international brand. I wanted to design jewelry that would inspire other people to go after their dreams.” With over a quarter of all Brand Pierre’s orders coming from outside the United States, he is well on his way.
While many questioned his choice to leave high school, Woodward remained undeterred. He has since designed rings for musicians, dreamers, and influencers like Noah Beck, Dixie D’Amelio and Vinnie Hacker. Within a year, Woodward’s burgeoning business required him to Lease a larger workshop and hire five friends to pack, manufacture, and design rings with him.
The rapid success of the young fashion designer has inspired him to expand his vision. Now, Woodward not only aims to build Brand Pierre into a fashion empire; he also uses his designs to motivate young people in the pursuit of their dreams. “My mission is to empower and encourage 100,000 dreamers through our inspiring designs and creative branding over the next five years.” Woodward is exploring design beyond antique silverware to add variety to his business and to incorporate other people’s ideas into future product lines. His advice to young people everywhere is simple: “Chase your dreams with all your heart and you will never regret it.”
Follow @BrandPierre and @pierce_woodward to purchase one of his rings or learn more about the visionary entrepreneur visit www.BrandPierre.com.
Company Name: Brand Pierre
Contact Person: Woody Woodward
Email: Send Email
Country: United States