Former Vine employee launches digital portfolio platform to support a growing creator economy and those that drive it by curating work, metrics and opportunities all in one place. The new iOS app allows creators in front of and behind the camera to take credit for work on their portfolio, market themselves to new prospects and tap into a community of top creators and brands.
Gondola, the online platform for elevating and connecting content creators, is moving out of beta with the launch of its iOS app. Gondola is the first platform for digital creatives to take credit for their work and access data on their social content — regardless of which account or platform the work is housed on. They can also use their curated Gondola portfolio to cultivate new opportunities, market themselves to new prospects and tap into a network of top creators and brands.
To join Gondola, creators can sign up online or download the new iOS app, add their work and start tracking stats on their posts by simply dropping the links from TikTok, Twitter, YouTube, Instagram or Facebook into the search bar. With Gondola, a creator’s online portfolio is available in one place, in a consistent and easy-to-navigate format to be shared with clients, employers, peers, and the community at large. The platform provides engagement metrics for each piece of content, including lifetime social video views and engagements across supported social platforms to help creators quantify the value of their creative contributions.
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“There’s no better tool than Gondola to showcase your work since I’ve been in the social media industry and having an iOS app makes it that much better. Farewell bookmarks, hello beautiful portfolio.” – Neil Tenant, Creator Marketing Manager for the National Hockey League
Gondola allows users to credit anyone who worked on a project, including directors, photographers, videographers, designers, brand partners, social professionals and more. Projects can be tagged with locations, event terms, and specific keywords for easy search and discoverability. By crediting their work in Gondola, creators are automatically included in the platform’s global creator marketplace. The “Find Creators” feature allows brands, agencies, and individuals to search for and filter top performing content creators by location, role/job type, and other tags to become inspired and find new talent to hire.
“There’s no better tool than Gondola to showcase your work since I’ve been in the social media industry and having an iOS app makes it that much better. Farewell bookmarks, unorganized documents full of links and trying to track down that one unreal video I made but I don’t remember when it was published. Hello beautiful portfolio.” said Neil Tenant, Creator Marketing Manager for the National Hockey League (NHL).
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Since launching last fall, Gondola users have claimed credit on more than 200,000 social posts contributing to 21 Billion views of content on social media platforms. Gondola’s community includes creative professionals from a variety of industries, including creators from leading sports teams, leagues, brands, ad agencies, and TV networks who want to showcase the value of their digital creations and take credit for their work.
“Gondola has become a necessity for thousands of creators every day,” said Jared Kleinstein, founder of Gondola. “The iOS app makes it easier for any person in the world to take credit for their work or find out who made the content they’re consuming, straight from their social media apps.”
The post First-of-its-kind Online Platform Gondola Launches iOS app to Credit Social Media Content and Creators appeared first on MarTech Series.