TAGS Commerce, which generates instant checkouts (Tags) that turn all online and offline media into checkout points, announces a new name and $3.5 million in pre-seed funding.
TAGS enables transactions to take place where and when purchase intent is highest. When a buyer activates a Tag, they experience a pre-loaded shopping cart with one-click functionality, eliminating several traditional purchasing steps. Each Tag is encoded, like a transactional barcode and comes in different formats to support all media types.
QR Tags can be used for instant purchasing at physical locations, on products for repurchasing or onprint materials, like magazines or brochures. Link Tags can be used on social media as link stickers or as bio links. Text Tags are great for live shopping, podcasts and other types of conversational commerce. Tap Tags are fast and easy for consumers to engage with via websites, AR, VR or the metaverse.
Retailer & Brand Benefits
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Consumer Benefits
Creator, Influencer & Affiliate Benefits
TAGS has worked with customers like the Los Angeles Lakers, Foot Locker, Roc Nation, Parade, Young & Reckless and influencers Kall Me Kris, Guap and others.
The startup is also in the process of closing its seed round with $3.5M raised to date with key investors, XRC Labs, Gaingels, Not Boring, Tiny Capital, Vibe Capital, Unpopular Ventures and others.
“Boost distributed commerce starting with hashtags that consumers could text to buy. Today, TAGS introduces a new layer of commerce, pollinating the world with transactional opportunity,” says Founder & CEO, Daniel Abas. “According to the Baymard Institute, shopping cart abandonment on mobile devices skyrocketed to 85% in 2021, and Insider Intelligence reports U.S. ad spending per person will rise more than 8% next year. Brands need a more organic solution that doesn’t require the injection of advertising as we approach the holiday shopping season. They can save their dollars by leveraging our Tags to reach audiences on new media platforms.”
“TAGS is pioneering a new category in the future of commerce,” says XRC Labs General Partner, Al Sambar. “We welcomed them into our Opportunity Fund earlier this year, and we believe they’re the missing link between advertising spend and monetization for retailers and brands.”
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