Product data has existed as far back as there have been product catalogs. The types of data that brand manufacturers manage for catalogs, however, have changed radically in the last 20 years. The requirements for managing that data have transformed as a result.
To survive in today’s market, brands devote hundreds of hours to manually managing product data. This manifests in one organization having multiple spreadsheets of product data, each with hundreds or thousands of SKUs, every file managed with manual data input. Each department had its spreadsheet of product data, and each selling channel requires a new spreadsheet to fit its template.
Now: Brand Manufacturer Independence
Brands have been tied to this manual and error-riddled process ever since “multichannel” became part of a manufacturers’ business model. Those same brands have been searching for a better way, but few solutions have kept up with the changing market.
With the Amber Engine product information (PIM) software and their recent acquisition by Material Bank, brands can focus on business growth without the trusses of dirty data and inefficient spreadsheets.
Nate Svoboda, Product Marketing Lead at Amber Engine, defines the “democratization” of product information management:
“Tools for managing product information aren’t novel, but overwhelmingly require IT to manage,” explains Svoboda. “The costs of PIM were often unjustifiable for mid-market brands despite having similar challenges to larger organizations. By democratizing PIM, we’re empowering brands of all sizes to accelerate their business through better product data.”
The Amber Engine PIM is cloud-based to promote collaboration, no matter where a team is located; it supports in-app optimizations with integrated tools to filter, search, save, and even score data quality; and it’s fast to implement and easy to adopt.
Amber Engine is sitting at the forefront of the industry and has opened a window into the next generation of commerce.
Recent Strategic Initiative
Amber Engine is part of the Material Bank family. Together, they endeavored to integrate a version of the PIM into the Material Bank platform in order to support their sizeable network of brand manufacturers.
Learn about PIM on the Amber Engine website
For any questions on Amber Engine, their integration with Material Bank, or PIM more generally, feel free to reach out to Nate Svoboda directly!
Company Name: Amber Engine
Contact Person: Nate Svoboda
Email: Send Email
Phone: (313) 986-4818
Country: United States