Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q2 2022 Invalid Traffic Benchmarks Report, a comprehensive examination of the global state of ad fraud in the first half of 2022 in the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
Global CTV Ad Fraud Reaches 19%
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Global Mobile Ad Fraud Hits 28%, Even Higher in U.S.
Pixalate’s Q2 2022 Invalid Traffic Benchmarks Report includes:
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The post Pixalate’s Q2 2022 Invalid Traffic Benchmarks Report: 28% Ad Fraud Rate Across Apple and Google Apps, CTV Ad Fraud at 19% appeared first on MarTech Series.
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