German-based FAST and AVOD service expands its programmatic OTT advertising capabilities
Magnite , the world’s largest independent sell-side advertising platform, has entered into a strategic collaboration with rlaxx TV, an ad-supported VOD service available in 26 countries.
As part of the deal, rlaxx TV will utilize Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform provides rlaxx TV with tools specifically built to support premium, long-form video and the high-quality viewing experiences that this content demands.
Marketing Technology News: MarTech Interview with Lindsay (Boyajian) Hagan, VP – Marketing at Conductor
“In order to make high quality VOD content accessible for free, we’re focused on making our advertising as efficient and effective as possible,” said Ronny Lutzi, CEO at rlaxx TV. “Magnite’s proven track record working with major OTT media owners as well as the industry-leading features within their CTV platform give us great confidence that we are on the right track.”
The rlaxx TV app is now available on more than 60% of smart TVs in 26 countries as well as on media streamers, iOS and Android mobile devices, and as a Beta version on the web. The app is free of charge and does not require registration.
“Ad-supported streaming is growing across Europe and we’re looking forward to working closely with the rlaxx TV team to capture this momentum,” said Sam Wilson, Managing Director of CTV, EMEA at Magnite. “Magnite’s technology will give rlaxx TV more advanced tools, insight, and control to help them make the most of the inventory and grow their programmatic advertising strategy.”
Marketing Technology News: Solving First-Party Audience Expansion Using AI
The post rlaxx TV Brings On Magnite’s SSP to Support Ad Strategy Across Europe appeared first on MarTech Series.