Viant Named a Leader in G2’s Latest Demand Side Platform Grid 1

New Fall 2022 Report Also Names the Company a Leader in Cross-Channel Advertising

Viant Technology Inc., a leading people-based advertising software company, announced that it has been named a Leader in the G2 Grid Report for Demand Side Platform (DSP) for Fall 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial overall market presence scores. Viant was also named a Leader in the Enterprise Grid® Report for Cross-Channel Advertising.

As one of the world’s largest and most trusted software marketplaces, G2 helps businesses discover the right solutions to address their unique business challenges. Based on user reviews, they named Viant’s advertising software, Adelphic, a Leader in the DSP category. User reviews are comprised of customer satisfaction rankings and market presence scores (from market share, seller size and social impact).

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“Off the back of our recent Leader ranking from G2’s Summer 2022 Report, this continued recognition by our users underscores how we are continuing to support our clients in addressing their business challenges”

Key findings from the G2 Fall 2022 report for Demand Side Platform (DSP):

  • 91% of users rated Viant 4 or 5 stars
  • 90% of users enjoy Viant’s quality of support
  • 90% of users enjoy the ease of doing business with Viant

Additionally, Viant’s Adelphic DSP ranked among the highest for cross-channel functionality, in G2’s Enterprise Grid® Report for Cross-Channel Advertising. To qualify for this category a product must manage and serve ads across three or more digital advertising channels, allow creative uploads, provide workflows for managing ads in-platform, and track key metrics including conversions and return on ad spend (ROAS).

“Off the back of our recent Leader ranking from G2’s Summer 2022 Report, this continued recognition by our users underscores how we are continuing to support our clients in addressing their business challenges,” said Tim Vanderhook, Co-Founder and CEO, Viant. “We are honored by this customer acknowledgement and look forward to raising the bar as we strive to help clients make the most of their advertising investments.”

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The post Viant Named a Leader in G2’s Latest Demand Side Platform Grid appeared first on MarTech Series.

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