Recently, the phone service provider Dingtone announced a broad strategic partnership with RealCall, the spam-blocking service empowered by an extensive number database and an independently developed AI algorithm. RealCall for Business enables businesses of all sizes to join the fight against robocalls and robotexts by strengthening their networks’ defense. Through this cooperation, Dingtone will integrate RealCall’s API and be able to automatically filter robocalls, telemarketers, caller ID spoofers, and fraudsters to ensure a better user experience.
When Dingtone launched in 2012, it aimed to assist privacy-conscious people in shielding their private digits with second phone numbers while adding a few beneficial cloud-based integrations. To solve yet another significant phone-related issue in society—robocalls and robotexts—Dingtone announced a new integration with RealCall. It’s a cross-industry attempt to combat the various types of harassment and fraud in calls and texts.
The prevalence of robocalls and robotexts makes ordinary people afraid to answer the phone. On the other hand, legitimate companies that rely on outbound calls miss opportunities and money because customers reject them. With a series of requirements from the government, carriers have become more active or even aggressive in blocking or labeling suspicious calls, which would lead to mislabeling legitimate calls.
Although some practitioners in the industry say that the current, accurate identification rate and interception success rate are very high, the public still has doubts. Conrad Connie, a professor of socioeconomics, said that we need to consider the duality behind the initiative of intercepting calls and texts. He explained that maybe they intercepted 100 calls, 95 of which were robocalls, but 5 were standard calls. Some can be calls or automated messages from your doctor or dentist reminding you of an upcoming appointment. Some can be called from law enforcement agencies, schools, or banks. Who is responsible for this?
“This is a problem that does exist and needs to be solved urgently. Each virtual phone service, blocking service, or carrier handles the delicate issue of how bold to be about blocking differently. It largely depends on the capacity of the number database and the granularity of the analysis of suspicious numbers. The growing database and machine learning algorithms would make identification and blocking more intelligent, minimizing erroneous judgment. It is an important consideration for our cooperation with RealCall,” said Cody Zhou, senior architect and security expert at Dingtone.
Although we have encountered many difficulties, robocalls and robotexts have been effectively curbed to a certain extent. The fight continues. Fortunately, the FCC has already started to take action against robocalls and robotexts, partnering with attorney generals across the country.