This is the Metaverse, also known as, the integration of Artificial Intelligence (AI), Augmented Reality (AR) or Virtual Reality (VR) to create engaging and immersive digital worlds.
To adapt to this new digital world, businesses and marketers must focus on utilising and accommodating AI, AR and VR within marketing strategies.
These technologies allow users to enter a new world that marketers wouldn’t usually base their keyword content strategies around, but the time has come to embrace this. This means focusing on optimising SEO strategies around the Metaverse and algorithms.
Speaking on the topic of SEO and the Metaverse, James Speyer, SEO Lead at The Brains, says:
“There is always a big temptation with new technology to overcomplicate its impact. But, as we discovered with voice search, there is often little need to reinvent the wheel when it comes to search.
“SEO has always been about, and will continue to be about, delivering the best results for a user based on what they’re looking for. Understanding and clarity is the aim of the game. Understand what people are searching for through the Metaverse and provide a clear method for them to access this information.”
While the Metaverse has huge potential to grow further, with statistics showing that there will be roughly 2.4 billion mobile AR/AI users by 2023, it is very unlikely that it will replace the internet as we know it today.
These two worlds will likely accommodate each other, and to do so successfully, marketers must focus on digital marketing strategies such as SEO, PPC, content creation.
About The Brains:
The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and lead generation services among others.
For more information please contact:
Jonathan Lemer, Director, The Brains
Telephone: 0333 050 7328
About The Brains
The Brains is an award-winning digital marketing agency in London. We offer a full range of digital marketing services designed to help you grow faster online and boost ROI.
Contact The Brains
86-90 Paul Street
London EC2A 4NE
0333 050 7328