Innovid Corp., an independent advertising platform for delivery, personalization and measurement of converged TV across linear, Connected TV (CTV) and digital, today announced new, advanced features for intelligent creative optimization and granular insights. Providing advertisers and marketers the tools necessary to improve efficiency and performance in real-time across CTV, video and display.
“At this moment efficiency is a top priority. Marketers know their campaigns sit on a sea of data, but need automated solutions that allow them to access and activate it at scale,” said Dan Mouradian, VP Global Client Solutions at Innovid.”As an industry, we’ve done a good job streamlining the setup and personalization process, but the ability to implement complex learnings in real-time has lagged behind. With these further advancements, we’re primed to deliver a new generation of always-on intelligence to marketers.”
Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P
These new additions to Innovid’s auto optimization technology work by intelligently adjusting the rotation of ad creatives based on various controls, methodologies and metrics in real-time– all while surfacing deeper insights on creative down to each individual element’s performance. With these new features, advertisers and marketers unlock the ability to:
“Innovid’s Auto Optimization enables algorithmic decisioning to constantly iterate for the KPIs you care most about,” said Steve Murray, Director Performance Marketing, MarTech, & Analytics at Verizon. “Simply activated but highly customizable, Innovid is providing the technology needed to make everyday enhancements a reality.”
These advancements bring a more complex approach to optimization, while maintaining simple, hands-off activation across CTV, video, and display. With a data-backed approach to confirming relevant results, marketers secure in the moment improvements and future learnings revealed through direct consumer behavior. Deep multivariate testing and reporting uncovers granular creative insights and what elements help achieve their campaign’s goals, creating an always-improving ecosystem where marketers can maximize both efficiency and effectiveness in tandem.
Marketing Technology News: The Modern Marketer Is Closer Than You Think
The post Innovid Debuts New Technology to Algorithmically Optimize Creative in Real-Time, Improving Performance Across CTV, Video & Display appeared first on MarTech Series.
Schneider Electric, a global player in energy management and automation, has invested Rs 100 crore in a new cooling factory…
In a significant move that underscores its commitment to India’s growing industrial and technological sector, Schneider Electric India plans to invest ₹3,200 crore…
A visualization of the ITER tokamak fusion reactor created with Bentley’s Lumen RT. Schneider Electric’s interest in further digitization of…
Schneider Electric is showcasing its latest industrial tech innovations at this year’s Hannover Messe, taking place April 22-26 in Hanover,…
HONG KONG, May 5, 2024 - (ACN Newswire) - JBM (Healthcare) Limited (“JBM Healthcare” or the “Company”; Stock Code: 2161, together…
In the heart of Bardoli, Gujarat, political dynamics are shifting as Prabhu Vasava, a prominent figure in the Bharatiya Janata…