Pixalate Releases Connected TV (CTV) Publisher Rankings; SlingTV, CBS News, Frndly TV Top North American Charts in Roku, Amazon FireTV App Stores 1

Pixalate’s Publisher Trust Indexes (PTIs) give advertisers a full picture of the quality of app inventory across multiple platforms, regions, and categories: SlingTV, CBS News among leaders in September 2022

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the September 2022 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world’s mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem.

Pixalate’s monthly PTI report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.

Key Findings:
  • Sling TV on Roku ranks #1 in September for North America, CBS News in #2 spot
  • Hulu drops down to the #3 Roku slot this month with a lower IVT score of 87.
  • Fire TV ranks Frndly TV app #1 in September for North America, Discovery in the #2 spot
  • Hulu remains in the top 3 on Fire TV North America, dropped from the top spot last month (August 2022).
  • DIRECTV drops to #6 from third place last month on Fire TV

Marketing Technology News: Tinuiti Wins Google Premier Partner of the Year Award in International Growth

ROKU North America, September 2022: Rank, App Name, and PTI “Final Score”
  1. Sling TV: 99 (A)
  2. CBS News: 99 (A)
  3. Hulu: 99 (A)
  4. Bloomberg: 99 (A)
  5. TV Classics: 99 (A)
  6. Frndly TV: 99 (A)
  7. ViX: Cine y TV Gratis en Español: 99 (A)
  8. HappyKids: 99 (A)
  9. Tubi: 99 (A)
  10. DIRECTV STREAM: 99 (A)

For more information on the Roku App list, please visit here.

FireTV North America, September 2022: Rank, App Name, and PTI “Final Score”
  1. Frndly TV: 99 (A)
  2. discovery+ : 99 (A)
  3. Hulu: 98 (A)
  4. Sling TVS: 98 (A)
  5. Pluto TV:  97 (A)
  6. DIRECTV : 97 (A)
  7. HGTV GO: 96 (A)
  8. ABC: Watch TV, Sports & Shows: 96 (A)
  9. CBC Gem: 96 (A)
  10. fuboTV: 96 (A)

Marketing Technology News: MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc

The post Pixalate Releases Connected TV (CTV) Publisher Rankings; SlingTV, CBS News, Frndly TV Top North American Charts in Roku, Amazon FireTV App Stores appeared first on MarTech Series.

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