LEADING AGENCY IN THE SECTOR: MediaLab Digital communication and advertising agency that provides 360 communications, focusing on the digital transformation of its clients and creating communication and electronic commerce strategies.

Entrepreneurial Business

MediaLab, the Peruvian communication, electronic commerce and advertising agency unit of New York-based marketing agency Atypical Digital entered the VTEX quadrant, in the category of Implementing Partners. This recognition, announced in Mexico City, rewards for the first time a Peruvian agency for entering the VTEX quadrant at the LATAM level. Being one of the 20 recognized partners within a universe of more than 100 agencies in Latin America is a great achievement.

For José Carlos Barrenechea, General Manager of MediaLab, “This award makes us deeply proud on two counts. First, it is a recognition of the effort and teamwork that we have had as an agency in a different and changing situation such as the pandemic. Second, because despite the context, we believe in the importance of the e-commerce channel and it is a recognition of our commitment to contributing to the strengthening of the digital ecosystem in the country. Especially, in a sector such as electronic commerce, in which we have become strategic allies of our clients to achieve their business objectives, in a challenging context but with many possibilities”.


The agencies that are in the LATAM quadrant were revealed on September 7, during the VTEX CONNECT LATAM event, the quadrant evaluates and recognizes the performance of the agencies under VTEX technology, evaluating technical, omnichannel, and commercial capabilities together with the knowledge of VTEX technology, architecture and efficiency in the execution and delivery of solutions.

About Atypical Digital

Atypical Digital is a global digital platform agency that provides technology, marketing, business strategy and creative direction solutions. Offers a full suite of services to help businesses optimize their digital marketing channels and create a superior customer service experience for increased revenues and market dominance.

Their services include Adobe Experience Manager (AEM) development, e-commerce, HubSpot partner services, content strategy, Conversion Rate Optimization (CRO), data strategy and analytics, online reputation management, paid media services, search engine optimization (SEO) and staff augmentation. Atypical Digital is headquartered in New York City and has offices in Canada, Costa Rica, Belarus and Peru.

Atypical Digital is headquartered in New York City and has offices in Canada, Costa Rica, Peru and the UK.

Media Contact
Company Name: Atypical Digital
Email: Send Email
Phone: (888) 232-4337
Country: United States
Website: https://www.atypicaldigital.com/contact/

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