Under the background of the accelerating global urbanization, the growth of disposable personal income and changes in consumption concepts have led to consumption upgrades. Consumers, especially the younger generation, have a strong demand of using intelligent cleaning appliances to do the tedious household chores. In the long term, these changes will steadily promote the development of the household vacuum cleaner industry. According to data from Transparency market research, the global household vacuum cleaner market was valued at US$19.4 billion in 2021 and is expected to reach US$40 billion by the end of 2031. And during the forecast period from 2022 to 2031, the supply and demand in the vacuum cleaner market will boost each other to grow at a CAGR of 7.6%, maintaining a continuous growth trend.
The huge market is attracting more and more brands to join in the vacuum cleaner industry, market participants including professional vacuum cleaner brands and comprehensive home appliance brands. To meet the different needs of household cleaning, these brands are competing in product functions and performance through R&D investment and technological innovation, constantly innovating their product lines and accelerating the process of vacuum cleaner renewal. At present, a variety of product branches have evolved under the vacuum cleaner category, including upright vacuum cleaners, robot vacuum cleaners and wet/dry vacuum cleaners. Among them, the wet/dry vacuum cleaners. which integrates the triple functions of vacuuming, sweeping and mopping, realizes real-time self-cleaning and avoids washing mops by hand, is attracting the home appliance brands to continuously pour in. According to the online monitoring data from AVC, the total number of brands on sale in the wet/dry vacuum cleaner industry has reached 163, and this number is still growing, and it is expected that there will be 200 brands by the end of 2022.
The continuous entry of brands has changed the competitive pattern of the wet/dry vacuum cleaner industry from “1 + N” towards “X + N” pattern, and this change is directly reflected in the price trend of the wet/dry vacuum cleaner. According to the AVC online monitoring data, comparing the second quarter of 2022 with the same period of 2021, the average price of wet/dry vacuum cleaners fell from US$471 to US$453. From the perspective of the average price distribution of new products, the proportion of wet/dry vacuum cleaner in the price range below $290 reached 43.3% with an increase of 23.3% over the same period last year, which indicates that homogeneous competition has emerged in the wet/dry vacuum cleaner industry and the price reduction in low-end products is quietly starting.
And when the low-end products market is engaged in the price reduction, the wet/dry vacuum cleaners that distribute in the high-end range segment that above US$508, are increasing their market shares with superior performance and innovative iterations that in line with market demand. For example, the steam wet/dry vacuum with high-temperature steam function is competitive in the high-end market, because they coincide with the deep cleaning effect that consumers expect. This means that the price reduction is not the optimal solution for brands to occupy market share, and the user experience is still the key point of wet/dry vacuum cleaner competition. And at present, one of the challenges in improving user experience is how to make the wet/dry vacuum cleaner light-weighted and low-noise. In order to ensure the high-strength cleaning power, in addition to body components such as motors, the wet/dry vacuum cleaner that need to be equipped with related accessories such as batteries, water tanks, and cleaning brushes are generally cumbersome and inevitably generate noise during operation, which affects the user experience.
Based on the deep insight of the wet/dry vacuum cleaner market and consumer demand, ZHAOWEI, who is deeply committed to the development of smart home industry, has developed and designed a wet/dry vacuum cleaner drive module. The drive module consists of a DC motor and a gear parallel drive mechanism. It can carry a high performance motor and add the dustproof and waterproof function according to customer requirements. In addition, it complies with the Supplier Product Environmental Protection Agreement and has passed a series of quality tests such as noise test, life test and temperature test, which can provide reliable technical support for the design and development of high-performance products for wet/dry vacuum cleaner brands.
With the continuous influx of brands, the current concentration of the wet/dry vacuum cleaner industry is relatively high, In the future, new brands should capture the consumption trends and improve the innovation capability, so as to avoid affecting brands reputation caused by the product homogenization.
Company Name: Shenzhen Zhaowei Machinery & Electronics Co. Ltd.
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