Gutenberg Technology (GT), which powers content management and transformation at scale for many of the world’s leading education publishers, higher education institutions, and certification organizations, today announced that they have won two coveted Brandon Hall Group Gold awards: Best Advance in Content Management Technology and Best Advance in Content Authoring Technology.
“Thanks to GT’s platform, our clients can focus more on creation and innovation and less on the mundane logistics of production. The platform enables teams to collaborate more efficiently and intuitively, ultimately speeding up time to market and significantly reducing costs,” said Gjergj Demiraj, GT’s President and CEO.
“From our research, we know that more than half of organizations say it is critical to advance the HCM technology ecosystem to succeed in the future of work. Winners of our Excellence in Technology awards are the pacesetters in ensuring employers have the leading-edge tools they need to evolve and prosper in the challenging environment we all work in,” said Brandon Hall Group Chief Operating Officer and awards program head Rachel Cooke.
Marketing Technology News: Advertising through Economic Uncertainty
Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: Product: What is the product’s breakthrough innovation? Unique differentiators: What makes the product unique and how does it differ from any competing products? Value proposition: What problem does the product solve and/or what need does this product address? Measurable results: What are the benefits customers can expect to experience as a result of using this product?
“We are honored to celebrate the foresight and ingenuity of our Technology award winners!” said Brandon Hall Group CEO Mike Cooke. “More than 80% of employers are optimistic about advancing digital transformation in 2023, our research shows, and that is because these organizations and individuals are laser-focused on technology innovation.”
Traditionally, creating, updating and distributing educational print and digital content is a highly manual, time-consuming, redundant, and expensive process. GT’s platform helps content creators re-engineer their processes, implementing a single, unified workflow – regardless of end product – that enables a more agile approach to content creation and distribution. This modern approach removes cost barriers, enables more engaging learner experiences, accelerates time to market, and presents new revenue opportunities for educational content providers.
Specifically, case studies have shown that GT’s platform reduces users’ time-to-market for digital and print products by approximately 50%, while reducing costs by 30%.
Winners of the Excellence in Technology Awards are scheduled to be honored at Brandon Hall Group’s HCM Excellence Conference, Jan. 31-Feb. 2, 2023, at the Hilton West Palm Beach, Florida.
Marketing Technology News: MarTech Interview with Lisa Chaikin, Group Marketing Director at Awin