Peterborough, U.K. – Customer Faithful, established in 2009 and based in the U.K., is a qualitative research consultancy that specializes in what’s known as “customer journey” research. With the use of award-winning tools and expertise, Customer Faithful conducts research to allow clients to tune in to what really matters to its customers, as well as squeeze new value from its existing consumer research.
“We help our clients become customer-centric,” says Customer Faithful founder Rick Harris. “We convert their existing research reports and presentations into an organized and cross referenceable database. You might expect a research consultancy such as ours to always advise commissioning new research! But with Lifelines Integrator™, we expect many companies will find synthesizing the studies they already have to deliver answers that are faster, and more cost-efficient.”
According to Harris, many organizations commission qualitative consumer research on a regular basis. These are typically focus groups or 1-on-1 interviews, usually on a particular topic. The problem is that the research findings about that topic are later delivered to clients in a printed report or PowerPoint presentation, and then filed away…rarely to ever be seen or referenced again.
“Now imagine,” Harris continues, “If these clients could combine all their reports alongside each other – summarized not just with the key findings they originally asked for, but updated to include background ‘metadata’ too, such as secondary topics mentioned, touchpoints used, behaviors and even emotions expressed.”
The Benefits:
- Squeeze more value from previous research budgets – trends could be identified by looking across many research reports, rather than trying to spot them from individual ones
- Save money – by answering research questions from existing research, rather than necessarily always having to commission new studies each time
- Extend learning – employees could have a cross-referenceable library at their fingertips, easy-to-share and comment on. For new employees, research findings could be used as part of an induction program
- Improve future research briefs – by pinpointing more precisely what gaps are missing from previous research
- Increase data security – safeguard your research data by converting paper or electronic files to a single online library with 256-bit encryption, compliant with forthcoming EU data protection legislation (GDPR)
- Fast turnarounds – Lifelines Integrator™ can combine a suite of existing research reports far quicker than even a single piece of newly commissioned research.
Lifelines Integrator™
Customer Faithful’s latest service is designed to achieve all of these benefits and more. By leveraging the same techniques and skills used in their existing Lifelines™ and Lifelines Social Landscapes™ tools, they are able to code and synthesize numerous research studies to create an interactive insight database.
Video Link: http://www.youtube.com/embed/YhQSa5TLa6U
The two-step process starts with experienced researchers analyzing documents and coding its findings. This insight is then augmented with software powered by Natural Language Processing (NLP) and supervised machine learning, to provide additional layers of insight.
About the Company
Based in the U.K., and founded by Rick Harris in 2009, Customer Faithful is a research-led consultancy that helps businesses, particularly in the healthcare, travel and leisure industries, understand their customers. Clients range from small, privately-run businesses to large multinational organizations. In all cases, Customer Faithful focuses on the same issue, namely how it feels to be their customer, and how such insight can be used by the organization to become more successful.
Customer Faithful is best-known for its Lifelines™ methodology, used in healthcare to identify unmet need and gaps in the patient experience of living with chronic health conditions.
For more information, visit the website at www.customerfaithful.com, or watch a 2-min video on what Small Data coding can offer.
Media Contact
Company Name: Customer Faithful
Contact Person: Rick Harris, Managing Director
Email: rick@customerfaithful.com
Phone: +44 776-802-2052
City: Peterborough
Country: United Kingdom
Website: www.customerfaithful.com
