Targeted Ads are different from a commercial or billboard that advertises to the general public. Although it may seem like a good thing to broadcast your service to as many people as possible, it can be quite costly and also ineffective. If you use targeted ads, you can pinpoint your target audience through location, gender, age, interests and more to ensure you get in front of the people who are most likely to use or buy your products. That’s more cost effective than broadcasting.
Marketing Technology News: Amazon Announces 150 New Tools and Services Have Launched in 2019 to Help Small and Medium-Sized Businesses Grow Their Online Sales
Your idea customer is already here—why aren’t you? It’s important to consistently post relevant content and to engage with your ideal customer on whichever platform you choose. People love it when you pay attention to them: the ability to build a one-on-one connection is what makes social media so powerful, especially in the beginning.
Marketing Technology News: LinkedIn Announces New Centralized Hub for Actionable Marketing Insights
Software like Facebook’s Pixel or Google Analytics can tell you who visits your website, where they’ve come from, and even which pages they stayed on. You can use this information to push more relevant content or offers towards common entry points—if 72% of your site’s visitors navigate to a specific category on your site, why not call that out on the home page?
Marketing Technology News: Upland Software Announces Acquisition, Raises Guidance
The post Ecommerce Website Design Agency, Huemor, Explains How to Target Prospective Customers and Increase Sales appeared first on MarTechSeries.
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